Fine Lines & Ageing

Know your skin

Fine Lines & Ageing

Fine lines, loss of firmness and dryness after 30

From your late 20s, skin slowly makes less collagen and holds less moisture, so fine lines appear and skin feels less firm. Sun, stress and poor sleep speed this up. You cannot stop time, but you can keep skin nourished, hydrated and protected so it stays soft, supple and radiant for longer.

Our pick for you: Rupanjali Ever Young Face Serum – Age-Defying & Hydrating, 30 ml

Your Rupanjali routine

Why does skin age?

Collagen and natural oils keep skin firm and smooth. Both slow down with age, and sun exposure, pollution, stress and smoking break them down faster. The first signs are usually fine lines around the eyes and mouth, and dryness.

The Rupanjali approach

The Ever Young Face Serum is our Ayurvedic age-defying, hydrating serum. AGE OFF Moisturizer, with olive squalane, hyaluronic acid, almond oil and tulsi, hydrates, firms and tones the face and neck and works best at night. The lightweight Face Lotion softens the look of fine lines during the day, and the PM Face Cream or Night Skincare Routine Kit nourishes 30+ skin overnight.

A simple daily routine

  1. Morning: cleanse, 1 to 2 pumps of Ever Young Face Serum, Face Lotion, then sunscreen.
  2. Night: cleanse, Ever Young Face Serum, then massage AGE OFF Moisturizer onto face and neck in upward circles. On very dry nights, finish with PM Face Cream.

Habits that help

  • Sunscreen every day is the most effective anti-ageing step
  • Sleep on your back when you can and use a soft pillow cover
  • Include protein, nuts and seeds in your diet

Frequently asked questions

At what age should I start anti-ageing skincare?
Prevention can start in your mid-20s with sunscreen and a good moisturiser. From 30, add a serum and a nourishing night cream or oil, as collagen production naturally begins to slow.
What causes fine lines and wrinkles?
The natural loss of collagen and moisture with age, made faster by sun exposure, pollution, stress, smoking and poor sleep.
Are facial oils good for mature skin?
Yes. Mature skin usually produces less natural oil. A few drops of a nourishing oil at night keep skin soft and supple and soften the look of dryness lines.
Can fine lines be removed completely?
Skincare can soften the look of fine lines and improve firmness and texture. Deep wrinkles may need a dermatologist. Consistency matters more than any single product.
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